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  1. 2012.02.07 The Art of Teaching Entrepreneurship and Innovation - 기업가정신 세계일주

보도 일자 : 2009년 05월 27일
보도 매체 : Stanford Univ. Entrepreneurship Corner
보도 출처 : 

기업가정신 세계일주
창업/기업가정신 관련 정보

The Art of Teaching Entrepreneurship and Innovation

The Art of Teaching Entrepreneurship and Innovation
(동영상 : Tina Seelig, '스무살에 알았더라면 좋았을 것들'의 저자)  

The Art of Teaching Entrepreneurship and Innovation (Entire Talk)  

All Problems are Opportunities!!

Stanford Technology Ventures Program's Executive Director Tina Seelig shares rich insights in creative thinking and the entrepreneurial mindset. Her talk, based on her 2009 book, What I Wish I Knew When I Was 20, cites numerous classroom successes of applied problem-solving and the lessons of failure.

Teaching Creativity and Entrepreneurship

Tina Seelig, Executive Director of Stanford Technology Ventures Program, speaks about the lesson that is the crux of entrepreneurship: All problems are opportunities, and the larger the problem, the grander the opportunity. Furthermore, she talks about the challenges that arise in the methods for teaching these concepts, and the necessity to get people out of their comfort zone  in order to encourage creative problem-solving. This clip also includes a video quote from Vinod Khosla. 

Classroom Experiments in Entrepreneurship

If you had five dollars and two hours, what would you do to make as much money as possible? In this clip, STVP Executive Director Tina Seelig recalls a classroom exercise in creative thinking and entrepreneurship that posed this quandry to student teams. The results were manifold and varied, often taking advantage of locally needed services, niche markets, and valuable time. These in-class experiments contain many valuable lessons on creative thinking in the start-up realm, including skills, ideas, and innovation as assets that always lend value. 

Turning Lemonade Into Helicopters 

Solving problems is an important aspect of entrepreneurship, but it's not the entire solution. Aspiring students also need to learn how to make their own good luck, says STVP Executive Director Tina Seelig. Hard work is imperative, but it doesn't always mean a fortunate outcome. It takes optimism, an open mind, shrewd networking skills, and the ability to find the veiled "million dollars in the room." Seelig cites a personal anecdote where, through perseverance and curiosity, she turned an encounter with a stranger over frozen lemonade in a grocery store into a long-lasting relationship and a helicopter ride to a private ski resort overseas. 

Fail Fast and Frequently

What's the secret sauce of Silicon Valley? Failure, reports Tina Seelig, Executive Director of the Stanford Technology Ventures Program. To develop more successes, she urges, entrepreneurs have got to take a risk, and this is the notion behind every deal in the entire ecosystem. Venture capitalists fund risk and, by association, failure, in order to find the "hits" in the haystack. Failure is a perfectly acceptable part of the entrepreneurial process, provided that the smart entrepreneur learns from their errors along the way. 

Don't Wait to be Anointed 

Don't think of a job as just getting a desk and a job description. Tina Seelig, Executive Director of Stanford Technology Ventures Program, points out that landing a job means getting a key to the building. And what that key unlocks is entirely up to you. The endless possibilities of creating work, new projects, and developing ideas that cater to your passions are available to any employee in any office. Seelig urges entrepreneurial thinking in the workplace, and tells students that they should build the ladder below themselves, rather than waiting for someone else to put it before them. 

Tina Seelig

Stanford Technology Ventures Program

Tina Seelig is the Executive Director for the Stanford Technology Ventures Program where she is responsible for the management, operations, and dissemination efforts of STVP. In addition, Tina is the Director of the Stanford Entrepreneurship Network and the co-Director of the Mayfield Fellows Program. Tina also teaches a course in the Department of Management Science & Engineering on Creativity and Innovation. 

Prior to joining STVP, Tina worked as an entrepreneur, management consultant, author, and scientist. Tina received her Ph.D. from Stanford University Medical School in 1985 where she studied Neuroscience. 

Tina has worked as management consultant for Booz, Allen, and Hamilton, has written several popular science books and has designed a series of educational games. Her books include The Epicurean Laboratory, Incredible Edible Science, and a series called Games for Your Brain. 

After Tina's first book was published in 1991, she became interested in how books are marketed. This led her to start a company designed to help match books with buyers. The product was a multimedia system for bookstore customers, called BookBrowser. BookBrowser was a kiosk-based system that allowed customers to identify books of interest. With the help of a team of engineers and graphic designers, Tina built the business and sold the company in 1993. 

After selling her business, Tina worked as a Multimedia Producer for Compaq Computer Corporation. In this position Tina led a team of engineers, artists, scriptwriters, and education specialists through the design and implementation of a series of multimedia titles. 

Tina's current position as Executive Director of the Stanford Technology Ventures Program takes advantage of her technical background, in addition to her experiences as a manager, entrepreneur, and educator.

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Last Updated: Fri, Jul 8, 2011


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